https://medium.com/startup-grind/the-quick-and-dirty-guide-to-building-your-startup-brand-21834f46740b

“But before we get into that, let’s talk about what a brand is. My favourite definition of a brand is:

“Your brand is what people say about you after you leave the room” — Jeff Bezos, Amazon”

“In a nutshell, this is really what a brand is. You can think about a brand in the way you think about a person. Just like a person, a brand has its own identity, voice, values personality, beliefs, story, character, attitude, and soul.”

“Step 1: Tell your life’s story”

“In the early-stage, a startup’s brand is a reflection of the founder’s ethos, values and beliefs. It is an extension of you.”

“Early childhood

Where were you born?

Tell me about your parents. What were they like? How did they influence you?

Do you have any siblings? What was your relationship like with them?

Tell me about your childhood. What did you like? What didn’t you like? Why?

Tell me about a time when you’ve experienced failure for the first time.”

“Adolescence

Tell me about your first love. What was that like?

Tell me about your first heart break.

Tell me about the friends you hung out with in high school. What were they like?

Did you play any sports or instruments? What were your hobbies?

Who is the biggest influencer of your life at this time?

Tell me a time where you felt embarrassed or ashamed of your actions. What happened?”