https://www.mindtheproduct.com/2017/03/focusing-on-your-brand-will-produce-a-better-product/

“Brand or Product? – Blurring the lines in user experience”

“Use product to deliver your message

Blurring the lines between brand and product harnesses the power of brand into the everyday user experience, capitalising on every micro-interaction to build user connection and drive further engagement. If your brand is your message, your product becomes the vehicle for delivery.”

“Key product choices about micro-copy, notifications, welcome screens and many others, all become opportunities for your brand to interact with your customer via your product.”

“Making it work”

“Jesus emphasises the importance of establishing clear brand guidelines, in particular around voice and tone, with colleagues across departments.”

“Jesus concludes by pointing to Slack and Mailchimp as companies who have published great examples of brand guidelines and shown how they incorporated brand into product to build products people love.”