Obviously, experience is extremely valuable when it is helping to deliver a clear strategy. So, we need to think about what takeaway we want people to have when they leave. That could range from: this is the lifestyle I want, or this brand understands me, or this brand genuinely cares about what it does. And many, many more.

https://landor.com/thinking/brand-experience-valuable

Red Bull has engaged and wowed audiences for years with its no holds barred extreme sports activities – a branded range of experiences that are related credibly to its core product benefit.

Magnum Pleasure Store, with its engaging mass luxury take on pick-n-mix, has given the brand a new invigorating space to play in beyond the refrigerator. From the unexpected grand live spectacle of a Tesla floating in space to the humble, but cherished ritual of annual Holiday cups at Starbucks, an authentic, relevant, and memorable experience is worth a million ads.